Car Culture Lab Car Culture Lab

2014


  • From: March 2014
  • To: October 2014
  • City: Allentown, Pennsylvania
  • Country: USA
  • Type: museum
  • Client: Car Enthusiast Company
  • Curator: Jeffrey Schnapp Meta Lab(at) Harvard
  • Graphics: Daniele Ledda xycommm Milano
A major collection of functioning vintage American cars, housed in standard industrial sheds, was to be opened up for visitors by means of an extended elevated corridor. This passageway links all the sheds and provides for viewing of the collection while adding a light, illuminated connector in allusion to typical car hoods of the interwar period.
A new kind of institution, dedicated to experimentation at the crossroads between automotive engineering and culture, the future and the past.
The meeting point between two worlds of automobility: North America and Italy.
Car Culture Lab - for events that feature the vintage automobiles that form the Nicola Bulgari collection.
Car Culture Lab - for events that are predominantly cultural in character, music, cinema, art, design.
Car Culture Lab - for events whose characters is primarily oriented toward the future of automobility, engineering, and design.
















<